Role: Brand Strategy + Framework, Naming, Identity Design, Key Messaging, Website Creative Direction
Priologic Software
A complete rebranding of a software team deployment company. Priority Automation, a name the CEO admitted was created for a single Fortune500 client on start-up, was not helping their efforts to broaden their client base. As part of a full rebranding assignment, a new positioning and name was developed for the company, along with a complete identity design including website.
REBRANDING
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